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NEWS
Rruian Xinxin Packing Machinery Co., Ltd.
16
2023
-
02
Wine packaging printing prepress design wins
Author:
Our wine culture has a well-established history. Nowadays, wine has become an indispensable drink in people's life and communication. At the same time, with the continuous improvement of people's living standards, people have put forward higher requirements for the wine packaging that reflects its external image. The perfect combination of traditional and fashionable elements to create creative wine packaging can not only explain the brand value and corporate culture of wine, but also meet the aesthetic needs of consumers and stimulate their desire to buy.
At present, many wine-making enterprises have taken the difference, uniqueness and individuation of wine packaging as the leading idea to develop the wine market. In the face of the needs of wine enterprises, and the wine packaging enterprises are also in continuous progress, and the first is to win the battle from the source of packaging design.
► New highlights of wine box design
Tradition and fashion combined with new ideas of wine box design
Wine box occupies a large proportion in wine packaging, which not only plays a role in protecting products, but also enables consumers to obtain more product information. A beautifully designed and unique wine box can always attract consumers' eyes, so as to enhance the product shelf display effect. In this paper, the author will take several typical "Xifeng" wine (famous wine in Shaanxi Province) wine box design as an example, to elaborate how to achieve the perfect combination of traditional culture and fashion elements through the structure and decoration design, hoping to provide some new ideas for wine packaging designers... 【 Details 】
Decorative craft design adds charm to the wine box
With the gradual increase of consumer awareness, the color and box of identical wine products began to fall out of favor, and at the same time, people showed great enthusiasm for those products on the market with excellent decoration. Many packaging and printing companies also realize this market demand, so in the wine box decoration design up and down. For example, novel materials and complex decoration techniques are used in the design of wine boxes. Below, the author will combine the specific production practice, introduce some in the wine box design can highlight the decoration effect of the process method...... 【 Details 】
Wine packaging anti-counterfeiting design contains artistic connotation hidden commercial value
Modern packaging anti-counterfeiting design needs to follow the art - based, marketing - based, anti-counterfeiting - oriented design thinking. As the famous anthropologist Malinowski said: "In human social life, all biological needs have been transformed into cultural needs." Therefore, when we are carrying out a culture and art form of packaging anti-counterfeiting design, how to make their design in the embodiment of the anti-counterfeiting requirements at the same time to maximize the requirements of contemporary consumers on packaging culture and art and business needs for product marketing...... 【 Details 】
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