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NEWS
Rruian Xinxin Packing Machinery Co., Ltd.
16
2023
-
02
Five innovative trends of packaging industry in the future
Author:
Smithers Payne, a well-known research agency in the global printing and packaging industry, has conducted a series of practical surveys on manufacturers, suppliers and brands in the packaging industry and concluded the five innovative trends that are most likely to attract consumers in the future packaging industry.
1. The traditional style is back to life
Old-style packaging not only plays an important role in fashion, but also conveys a sense of reliability. Because of this, many brands and products are more likely to catch consumers' eyes, because they know they can be trusted by the public, and packaging can deliver this key message.
2. Personalized packaging becomes popular
At present, personalized packaging has become one of the effective tools for brands to attract customers. Brand suppliers are using the Internet and social media to increase their influence, and consumers are understanding the term "personalisation" more deeply than ever before. For example, Heinz ketchup, which is popular in the United States, is popular because you can give it as a gift to your friends or loved ones. At the same time, the progress of technology makes the product more creative, cheaper, the rise of personalized packaging is a good reflection of the vitality of the packaging industry.
3. Separate packaging is emphasized
In order to succeed in the market, brands need to understand the potential needs of consumers. Packaging can also be used to help consumers distinguish quantities without knowing how much is used, which makes packaging more CUTE.
4. Creative packaging is popular
For brand owners, the ultimate purpose of a good packaging is to win the attention of consumers in the first time on the supermarket shelves, prompting them to finally buy, namely the so-called "love at first sight". To achieve this, brands must communicate the uniqueness of their products when they advertise. Similarly, some alcohol brands choose to use old-fashioned design concepts to send a signal of trust to consumers. Loyalty, simplicity and cleanliness are all important messages that brands want to convey to their customers.
5. Technology is advancing
Now, technological innovation in the packaging industry has produced a great impetus. How exactly do we apply these innovations to specific packaging? Natural and simple design, rich in green environmental protection concept of packaging will always win the affirmation of consumers, emphasis on functional packaging will also make consumers unexpected surprises.
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